UX Strategy · Product Design
Chess
Chess
Onboarding
An intent-based onboarding redesign focused on reducing cognitive load and accelerating user time-to-value.
Available for new opportunities
Poudel Aashutosh
Visual & Product Designer · London, ON
Selected Work
07
Projects
Product Design
Graphic & Brand Work
Brand Identity · Visual Systems
Walter
A comprehensive brand identity system building a premium yet approachable presence for modern casual fashion.
Creative Direction · Speculative Design
What
What
If?
A speculative exploration in brand repositioning, translating iconic identities into the premium beverage category.
Social Media · Freelance
Social Media
Social Media
Designs
A collection of branded social media posts for festivals, celebrations, and campaigns — Christmas, Losar, Udaliparva, and more.
Poster Design · Collaboration
Kill
Kill
The Lie
A promotional poster designed in collaboration with film students at SAE Institute — exposing hidden truths through bold visual storytelling.
Poster Design · Photoshop
Unleashed
A portrait-driven poster inspired by the real-life story of a girl in the UAE who fought to make her name in the motor industry.
About
"I care about the moment someone opens a product for the first time — what they see, what they're unsure about, and what makes them stay."
I am a multidisciplinary designer specializing in the intersection of brand identity and product experience. My approach combines the precision of visual craft with a deeply curiosity-driven UX mindset.
By bridging the gap between aesthetic storytelling and functional usability, I help brands build trust and create seamless digital journeys. Currently expanding my expertise in Product Design, I am focused on building scalable design systems that solve real-world user problems.
Based in London, Ontario, I am actively seeking opportunities to contribute to forward-thinking design teams in the GTA and beyond.
Visual & Product
Specialist
Figma / Adobe
Expertise
Available
Immediate
Capabilities
Expertise
Summary
- Product DesignUX/UI · Prototyping · User Research
- Brand IdentityVisual Systems · Typography · Strategy
- Visual DesignLayout · Composition · Digital Assets
- Design SystemsScalability · Components · Documentation
- Design ToolsFigma · Adobe Creative Suite · Miro
Design Process
How I
approach
design
01
Research & Understand
Every project starts with listening. I pull user data, review analytics, and use AI to quickly synthesize research findings, surface patterns, and compare competitor experiences — letting me cover more ground in less time. I map everything, turning raw observations into clear problem areas.
02
Define the Opportunity
I distill research into focused problem statements, user personas, and journey maps. This step keeps me from designing in the wrong direction — clarity before speed.
03
Ideation & Exploration
I generate wide — sketching, mapping, and using AI for rapid ideation, mood boards, and competitive research. AI enhances my ability to explore directions I wouldn't have considered alone, and I curate the best ideas into coherent design strategies.
04
Prototyping
I build from low-fidelity wireframes in Figma to interactive prototypes. I test early, iterate often, and refine flow before spending time on polish — because a bad interaction is expensive to fix once it's high-fidelity.
05
Deliver & Measure
I hand off with detailed specs, support engineering through implementation, and define success metrics upfront. The process doesn't end at launch — outcomes are measured, insights tracked, and iterated on.
Ready to build
something remarkable?
Get in touch
Let's make
something remarkable
Message received.
I'll be in touch within 24 hours.
Direct email
info@aroanadesign.com
Available now
2025 / 2026
Currently taking on new projects for Q3 2026 onwards.
I work with a small number of clients at a time — which means your project gets my full attention, not a junior's first draft.
Websites
Brands
Apps
Design Systems
Consulting